Case Studies

In-depth explorations of strategic business challenges and data-driven solutions showcasing analytical frameworks and measurable business impact.

EMC² – Customer Centricity in a Digital Era

Explore how EMC Corporation transformed its customer strategy through digital transformation, achieving 99% retention rate and scaling customer-centricity in a digital-first world.

B2B StrategyVOCDigital TransformationProduct Segmentation

Starbucks – Scaling Service Without Losing Soul

Explore how Starbucks balanced rapid expansion with maintaining its premium customer experience, achieving 25% YoY revenue growth while reinvesting in service quality.

CX StrategyService DesignOperational TradeoffsCustomer Loyalty

Virgin Mobile USA – Pricing Disruption for a Generation Ignored

Discover how Virgin Mobile USA disrupted the mobile market by targeting underserved youth with transparent pricing and cultural relevance, aiming for 1M subscribers in year one.

Pricing StrategyYouth MarketMVNOBrand Positioning

Dolby Laboratories – Entering Broadcast with Precision

Case study of how Dolby Laboratories strategically positioned and priced its LM100 Broadcast Loudness Meter to solve widespread audio issues while building a scalable foothold in the fragmented broadcast market.

Pricing StrategyB2B MarketingBroadcast TechnologyProduct Launch

EFI, Inc. – Redesigning Sales Strategy Without Losing Momentum

Case study of how EFI evolved its sales compensation and organizational model to increase performance and reduce OEM dependency while maintaining its high-performing team culture.

OEM PartnershipsCompensation DesignChannel SalesGTM Alignment

Cyworld – Redefining Value in a Saturated Social Network

Case study examining how Cyworld navigated the challenges of sustaining growth and engagement in a saturated market while transforming its business model to compete in an evolving digital landscape.

Social NetworkingVirtual GoodsMobile IntegrationUser Engagement